CLOUD W26 in VELVET ROYAL BUTTER Sneakers Sneakers not newly made

not newly made

Anatomical memory foam insole

Say hello to your new essentials from Back 70

graphic contrast

CLOUD W26 in VELVET ROYAL BUTTER Sneakers Sneakers not newly madeCloud is Back 70's most iconic sneaker, reimagined in a soft, textural direction for fall. The royal blue velvet finish brings a quiet depth that feels elevated but easy, paired with a clean white "70" emblem for a crisp, grounded touch. The silhouette stays sport inspired, designed to move seamlessly between tailoring and more relaxed styles. A refined everyday staple for women who favor understated dressing, effortless structure, and a naturally